Privacy Policy

PICCHI S.r.l. Single-member Company of the Group La San Marco di Francesco Bugatti & C. S.a.p.a., hereinafter "The Data Controller" considers the privacy of its users of fundamental importance and guarantees that the processing of personal data entered, collected and processed through the website (hereinafter, "site") is carried out in compliance with the rights of the interested party, with particular reference to confidentiality, protection of personal identity and the right to the protection of personal data pursuant to and for the purposes of the "Code on protection of personal data "Legislative Decree 196/2003 (hereafter, Code) and of the "General Regulation for Data Protection" 2016/679 (hereafter, GDPR). In this regard, the Owner has adopted and implemented this Privacy Policy, which is valid as information pursuant to art. 13 and following of the "GDPR", for everything concerning the methods of management of the Site with reference to the processing of personal data of users.

Data Controller

The Data Controller is PICCHI S.r.l. Single-member Company of the Group La San Marco di Francesco Bugatti & C. S.a.p.a., with headquarters in Via Ruca n. 318 - 25065 Lumezzane (BS) - ITALIA in the person of its legal representative pro tempore.

We mean by «treatment» - as better specified in art. 4 of the GDPR - any operation or set of operations performed with or without the aid of automated processes and applied to personal data or sets of personal data, such as the collection, registration, organization, structuring, preservation, adaptation or modification, extraction, consultation, use, communication by transmission, dissemination or any other form of making available, comparison or interconnection, limitation, cancellation or destruction.

"Personal data" means any information concerning an identified or identifiable natural person ("concerned"); an individual is identified as identifiable, either directly or indirectly, with particular reference to an identifier such as a name, an identification number, location data, an online identifier or one or more characteristic elements of his physical identity, physiological, genetic, psychological, economic, cultural or social.

This Privacy Policy applies to the personal data of Users, collected through the site; the same Privacy Policy does not apply to other websites owned by third parties, which can be accessed through a link on the site.

In its protection, we specify that the data are transmitted through telematics networks with a high degree of security, and that all the protection measures indicated by current legislation are taken to protect the confidentiality of data and their protection from unauthorized accesses.

Types and methods of processed data

The contents present are accessible by Users without the need to provide their personal data.

However, some sections may be accessible only to registered users or may provide compilation forms.

Users personal data, therefore, may be processed by automated means, (i) during the navigation, (ii) at the time of registration on the Site (necessary to be able to use the services or purchase goods offered by the same), (iii) ) at the time of requesting the supply of an individual good or service. Furthermore, in the event that a User contacts us to ask for information, we will collect his/her personal data in order to provide him/her an answer.

The Data Controller may collect some personal data from Users, such as name, surname, email address, User ID and password, aggregate information while surfing the Site, other personal data voluntarily provided by the User during the registration phase or during the request of goods or services offered by the Site or the request of information sent to the Site via e-mail.

The Data Controller may retain personal data, including those belonging to particular categories of data, for the strictly necessary time to fulfill the purposes expressed in this report, subject to the observance of normative and/or regulatory provisions.

Navigation data

IT systems and software procedures used to operate the Site acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This is information which is not collected to be associated with identified interested parties, but which by their nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by the Users connecting to the site, the addresses in the Uniform Resource Identifier (URI) of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (success, error, etc.) and other parameters related to the operating system and the user's IT environment. These data are used for the sole purpose of obtaining anonymous statistical information on the use of the Site and to check its correct functioning and are deleted immediately after processing. The data could be used to ascertain responsibility in case of hypothetical IT crimes against the Site.

Data provided voluntarily by the User

The Data Controller collects also personal data entered in the registration forms or request for goods or services, as well as forwarded to the Data Controller by e-mail. This is mainly information necessary to provide the User with goods or services requested or to contact the User in response to a request of information.

Purposes of processing personal data

The Data Controller will process Users personal data for the following purposes:

  • For requirements related to the authorization, qualification and personalization of accesses to the various areas and related contents of the Site;
  • For requirements related to the stipulation and execution of a contract upon request of the User;
  • To execute a service or operation within the scope of the Data Controller’s activities;
  • For needs of commercial development, analysis of relations with costumers, marketing and collection of particular categories of data (e.g. data on health, data related to its proper political or religious orientation, etc.) if necessary for the correct management of requests received through the site, subject to the User's specific consent. For example, the Data Controller may send updates and information related to products or promotions to the User's e-mail address.

Optional provision of personal Data

Except as specified for navigation data, the User has the right to provide personal data in the forms for the registration on the Site or for the request for goods or services available on the Site, i.e. by sending a request of information to the Site by e-mail . You have the right to grant consent even only for some of the purposes that were represented, excluding it for others. It is understood that the failure to provide consent could make it impossible to obtain the requested service or to receive only partial services.

Communication and / or disclosure of personal data

Users personal data collected by the Data Controller through the site will be accessible to the organs and employees of the Data Controller formally designated as Authorized to the treatment; the instrument of appointments contain a series of provisions concerning the management (computer and analogical) of the data that the individual subjects will be asked to observe

Furthermore, users personal data may be disclosed to companies which provide the goods or services available on the Site in fulfillment of the obligations arising from contracts concluded at the request of the User or to provide the service requested by the User. The data are collected and stored on servers owned by companies or companies with which the data controller has signed the contract. Some data may be communicated anonymously and aggregated to companies of the group or third parties for statistical purposes. For example, it could be communicated the average age of visitors to the Site, the number of visitors coming from different geographical areas. In any case, these are not data which allow the identification of the Users.

Except for cases explicitly permitted by law or provided for in this Privacy Policy, personal data will not be communicated or shared without the consent of the concerned user. Protection of personal data: The Data Controller protects the personal data he processes by adopting the security measures provided for by the Privacy Code. There are measures which prevent unauthorized access by third parties to personal data and to the Site, or the registration or unauthorized use of personal data. User IDs, passwords and credit card numbers are protected by an encryption system (Secure Sockets Layer - "SSL" or others) and the Data Controller will not be aware of or even retain the number and codes of the credit card, relying on an external credit institution which guarantees security and confidentiality in the transaction.

The Data Controller will be legitimated, even without having obtained any prior consent, to communicate the data to Supervisory Bodies, Judicial Authorities and Public Security as well as to third parties, if it were to this held in fulfillment of a legal obligation and / or the Authorities themselves.

Rights of interested parties with regard to their personal data

At any time you can still exercise all the rights referred to in Articles. 15 and following of the European Regulation 679/2016. In particular, you may:

  •  to obtain confirmation of the existence or not of personal data;
  •  to obtain their communication in an intelligible form;
  • to obtain data rectification (Article 16, GDPR);
  • to obtain the cancellation of the treated data (Article 17 of the GDPR);
  • to obtain the limitation of data treatment (Article 18, GDPR);
  • to obtain the communication of the third party recipients of requests for action on data (Article 19, GDPR);
  • to oppose their treatment (Article 21, GDPR);
  • to obtain data portability;
  • to revoke the treatment of data concerning him without prejudice to the lawfulness of the treatment based on the consent given prior to the revocation;
  • to propose a complaint to the Supervisory Authority on the legitimacy of the treatment of data.

Communications must be sent to the Data Controller at the following address:

PICCHI S.r.l. Single-member Company of the Group La San Marco di Francesco Bugatti & C. S.a.p.a.
Via Ruca n. 318 - 25065 Lumezzane (BS) - ITALIA

Information entered by users

With regard to the content voluntarily entered by users on the Website (User Generated Content), the Data Controller will not be liable for any violation of third party rights.

Changes to the information

The Data Controller reserves the right to make changes to this information in order to recognize changes in the law or to adapt to technological innovations. Any changes will be reported on this web page made constantly available through the hyperlink located on the home page of the site. Users shall read and periodically consult the information to verify any updates or revisions that may become necessary.

Information on the processing of personal data

This information is provided pursuant to article 13 of the legislative decree n. 196/2003 - Code regarding the protection of personal data.

The information will be sent by e-mail to those who explicitly request it, filling in the form on this page and authorizing to process their personal data. The provision of data is optional. The refusal to provide data makes impossible to receive the requested information.

Purpose of the treatment

Personal data provided by users are used for the sole purpose of sending the requested information and possible newsletters, and will not be disclosed to third parties.

Methods for data processing

Collected data are processed using informatic tools. Appropriate security measures are observed to prevent data loss, illicit or incorrect use and unauthorized access.

Data Controller

The data controller is, with its headquarters in Via Ruca n. 318 - 25065 Lumezzane (BS) - ITALIA

Responsible of the treatment

In case of need, for activities related to the maintenance of the technological part of the site, the data connected to the newsletter service can be processed by external parties in charge as data controllers in accordance with Article 29 of the Code on the protection of personal data.

Rights of the interested parties

The individuals, to whom the personal data refer have the right to obtain, at any time confirmation of the existence of these data and to know its content and origin, to verify its accuracy or request its integration or updating, or rectification (article 7 of the Code regarding the protection of personal data). To the same article, you have the right to request the cancellation, the transformation into anonymous form or the block of data processed in violation of the law, and to oppose in any case, for legitimate reasons, to their processing. Requests should be addressed to the following contacts:.
For further information, please refer also to the site's privacy policy.

Consent to the processing of personal data

You declare that you have read the information provided, in accordance with the European Regulation no. 2016/679 and to express the consent to the processing of personal data for the described purposes.

Cookie Policy

What are cookies and what are they for?

Cookies are small text files that the sites visited by the users send to their terminals, where they are stored before being re-transmitted to the same sites on the next visit. Cookies are used for different purposes: execution of computer authentications, monitoring of sessions, storage of information on specific configurations regarding users which access to the server, storing preferences, to avoid to re-enter the same information several times during the visit (such as username and password),to analyze the use of services and contents provided by the Sites to optimize the browsing experience and the services offered.

Our cookie policy

In order to use fully the site in a complete way, it is advisable that your computer, tablet or mobile phone accept cookies, as only by enabling them you can take advantage of some customized features of our website. The site uses its own technical cookies and third parties profiling cookies useful for the best use of the services offered, in compliance with the legislation on privacy. Our cookies do not store sensitive information such as name and surname, address or payment details. However, if you prefer to limit, block or delete cookies from this site or any other website, you can do it directly through your browser. Below is a list of the main cookies used and their purposes. Among these you will find information on third-party cookies (hereafter B and C), for which please refer to the relative Privacy Policy through links.

(A) Technical cookies set by the Website

Name of the cookie ASPSESSIONID or PHPSESSID Purpose of the cookie It facilitates the navigation of the site storing the navigation settings chosen by the user.

(B) Third-party cookies on the Website

Cookies of the so-called "third parties" are, however, set by a website other than the one the user is visiting. This is because on each site you may find elements (images, maps, sounds, specific links to web pages of other domains, etc.) that reside on servers other than the site visited. Here is a list of third-party cookies that may be present on the site and of the related Privacy Policy:






Remarketing Aggregate













Double Click








Facebook Connect

Widget Facebook Custom


Remarketing Facebook Social



Google Adsense


Google Analytics

Analytics Google Dynamic



Google Plus

Widget Google Tag



Google+ Platform


Legolas Media











Perfect Audience








Right Media



Advertising ScoreCard

Research Beacon








Twitter Advertising


Twitter Button




On the Website, sometimes you can see video contents displayed using Adobe Flash Player. Adobe uses flash cookies, also called LSO (Local Shared Objects), to improve the user’s experience. Flash cookies are stored on your computer or mobile phone in ways similar to those of normal cookies. However, the browser treats them differently. If you wish to deactivate or delete a flash cookie, refer to the Adobe Flash Player Security Settings (a new window will open). However, please note that by deactivating flash cookies, you will be denied access to certain types of content such as videos.

(D) SITE sharing tools

If you decide to share the contents of the SITE with your friends through social networks, these websites may send you cookies. We can’t control the settings of these cookies, so we suggest you to visit their websites to get more information about their cookies and how they are managed.

Cookie Block

"Help" menu of your specific browser or to consult the manual of your mobile phone to know how to change your cookies preferences.
Here are the indications for the most common:

Microsoft Internet Explorer
Google Chrome
Apple Safari
Mozilla Firefox

For information and to disable profiling cookies provided by third parties go to